What I'hv learn in Advertising course

I learn how to create a advertising mock-up with cooperation of whole agency. It is not an easy and simple to do without any effort of any member in agency. Through the assignment, I know the advertising agency need the combination of communication and marketing student because we can share the burden together and each of the member have own responsible to deal or settle with their stuff which is in their related field like marketing research, create or design advertisement and so on.

I want to thanks Puan Nurin for teaching a lot of basic principles of advertising to us. Puan really is a nice and responsible lecturer and used a funny, interesting teaching style so that whole class become enjoyable and relax. It's make me interest to this course paper. I've learnt a lot through this course paper and I hope I can work in advertising field in the future.

By Lee Yip Mun (129556)

From this class, I have learnt a few things. From the beginning of the teaching, I learnt what advertising is about and the party involved. Then I learnt elements of electronic advertising like segmentation and positioning. After that, I know more about the media like television, radio, and internet. Besides, I also learnt about creative pyramid and perceptual map in advertising. The most important thing that I have learnt from our group assignment is the process we need to undergo before we produce an advertisement. This include planning, discussion, brain storming, and co-operation between group members.

By Liew Choon Fung (128547)

Creative pyramid

1. Attention – The word “SALE” with big font at the top of the advertisement grab the audiences’ attention.

2. Interest – After having people's attention, the “LOW” and “FREE” words grab their interest. People will be very interested to know what kind of sale is Airasia having. They want to know what kind of sale for the flight to British.

3. Credibility – The big font of “499” convince that the sale that Airasia having can be trusted. It proves to the audiences that it is really cheap.

4. Desire – The low price that Airasia offering encourages audiences to book ticket.

5. Action - this part of advertisement calls for action. It tells the booking and travel period. It also instructs audiences to book ticket online and via mobile.