Creative pyramid

1. Attention – The word “SALE” with big font at the top of the advertisement grab the audiences’ attention.

2. Interest – After having people's attention, the “LOW” and “FREE” words grab their interest. People will be very interested to know what kind of sale is Airasia having. They want to know what kind of sale for the flight to British.

3. Credibility – The big font of “499” convince that the sale that Airasia having can be trusted. It proves to the audiences that it is really cheap.

4. Desire – The low price that Airasia offering encourages audiences to book ticket.

5. Action - this part of advertisement calls for action. It tells the booking and travel period. It also instructs audiences to book ticket online and via mobile.